True Fundraising…find a need and meet it…make a promise and keep it! The biggest obstacle we face in renovating civil society will not be boards, nonprofits, or consultants. The problem we’ll first have to tackle will be the misconceptions held by DONORS! Why? Because this idea that donors are a nonprofit’s primary customer will give YOU pause.
If a person or a thing possesses life, it is better that, for a determinate period of time, this someone or something should be alive, rather than dead. And that, during that finite span and inherent to their animation, there is a hierarchy of needs that, if met, dignifies the life being lived.