NonprofitConferences.org

December 10, 2021

Major Gift Minimums w Jimmy LaRose

 Major Gift Minimums w Jimmy LaRose is Jimmy’s take on what constitutes a Major Gift Dollar Amount. Imagine for a moment that your nonprofit has 1,000 supporters. And 120 of those supporters are responsible for 90% of your fundraising revenue. You’d probably want to build strong relationships with those 120 people — after all, their major gifts are likely one of the reasons your organization is able to fulfill its mission. You might be thinking that’s a dramatic example, but it’s the reality. Nearly 90% of all fundraising dollars come from just 12% of donors.