Jimmy LaRose, born James Paul LaRose in Kingston, NY (September 2, 1967), is recognized around the world as charity’s great 21st Century Champion. LaRose’s work as an entrepreneur, author, fundraiser, speaker and co-founder of NANOE (National Association of Nonprofit Organizations & Executives) has raised hundreds of millions of dollars around the world for people in need. His best-selling book RE-IMAGINING PHILANTHROPY has been named by BookAuthority as one of the 100 Best Philanthropy Books of All Time.

Jimmy LaRose has devoted his thirty-year career to changing the way donors treat the charities in whom they invest. He is the creator of InsideCharity, an online media platform used by philanthropists to build financial-capacity for nonprofits who invoke the same free-market enterprise principles that produced their own personal wealth. Judged by his critics as self-aggrandizing and bombastic, LaRose is known by his peers as loving, self-effacing and humble. “He is part Martin Luther and part Howard Stern and is exactly what nonprofit’s needs to affect 21st Century transformation”, says NANOE President Louis Fawcett. Jimmy is the first to acknowledge that as a “former” industry elite he was ruined by a “Damascus Road Experience…I had this horrifying moment that brought me to my knees. I wrestled for weeks with the unassailable truth that after 100 years of charitable labor we have failed. Nonprofits have not yet begun to address the major social and environmental ills it was designed for and was intended to solve. There is more hunger, homelessness, mental illness, substance abuse, poverty than ever before. Yet the nonprofit establishment is satisfied with mediocrity. We reach only a few instead of building the massive organizations required to solve problems in their entirety. THERE IS NO VISION…THERE IS NO PLAN”

Jimmy LaRose Nonprofit


Jimmy has served as a specialist with the U.S. State Department’s Speakers Bureau traveling the world working with embassies, foreign governments, and leaders to promote philanthropy and civil society in developing countries. He is the founding President of the Western Maryland Chapter of the Association of Fundraising Professionals (AFP), and is a graduate of AFP’s Faculty Training Academy (FTA). He is a graduate of Indiana University’s Executive Leadership Program, Indianapolis, IN, and the National Planned Giving Institute, Memphis, TN. He received his B.A. from Tennessee Temple University, Chattanooga, TN and Word of Life Bible Institute, Schroon Lake, NY and performed his Master’s Work at Liberty University, Lynchburg, VA. Dr. LaRose received his Doctorate in Philanthropic Studies from Ecumenical University and was ordained as minister of the Gospel by the Ecumenical Church of Christ in further support of his service to the hurting and hopeless around the world.


Jimmy LaRose is the architect of the Major Gifts Ramp-Up™ Donor Cultivation Model & Online Cloud used by charities around the world to meet the needs of their primary customers…the advocates, donors and volunteers who financially underwrite their mission. He’s the founder of National Development Institute, a 501(c)3 public benefit charity established in 1990 that insures funders, granting organizations and corporations safeguard their mission by building financial capacity. He’s the designer of CNE, CDE & CNC™ Credentialing providing NANOE members the training and certification they require to lead nonprofits to greater success. He’s the inventor of DonorScope an online prospect research platform used by charities to identify donors who give big gifts to great dreams that are backed by sound plans. He’s the publisher of InsideCharity America’s Trusted Nonprofit News Source an online news magazine that curates news from respected nonprofit media outlets so sector leaders have a one-stop nonprofit news source. He’s the founder of 501c3.Buzz an online forum moderated by a nationwide network of academicians, practitioners & consultants that highlights charitable leaders who have dedicated their lives to advance the common good. He has been recently recognized as our Country’s great leader by establishing December as National Giving Monthinviting the U.S. Government to declare, “December Giving Makes Us Human.” Finally, Jimmy LaRose is the CEO of both Development Systems International and PAX Global whose teams specialize in implementing the Major Gifts Ramp-Up Model for nonprofits, ministries and churches who raise major gifts.


Over 200,000 nonprofit executives have read Jimmy’s articles on nonprofit management this past decade. Why? His courageous “emporer-has-no-clothes” approach to writing has created a following of truth-seekers who share his belief that charity must change. Here’s a small sample of his international work:


Journalists, media outlets and writers around the world have cited Jimmy for nearly 30 years. Holly Hall, Chronicle of Philanthropy wrote, “In more than two decades of reporting and writing about fundraising, I can’t recall ever getting as many phone calls and comments – either spitting mad or full of praise – as I did when I wrote  a story about Jimmy LaRose’s RE-IMAGINING PHLANTHROPY.” Here are just a few reviews made by his contemporaries:


Disruption is how one journalist characterized the hundreds of hours of Jimmy LaRose videos available via various media outlets, websites and YouTube: Watch the following live presentations to experience Jimmy, his team and their live audiences around the world:


LaRose and his full time production crew have a invested hundreds of thousands of dollars to produce a range of video resources that defy convention and inspire charitable leaders to abandon failed systems. Each presentation has been developed to provide charities the education they require to raise the monies they need to accomplish their important mission.


BROKEN FOR GOOD: The Charity Works In The United States of America is based on the book RE-IMAGINING PHILANTHROPY by Jimmy LaRose and is being produced by CINEVANTAGE Productions. LaRose is both a civil society advocate and global cause entrepreneur who takes donors and volunteers on a wild ride into the upside down world of nonprofit management.


Who Cares TV is a thirteen episode series (in production) that follows Jimmy LaRose and Bishop Redfern II around the world as they uncover problems and provide solutions to our planet’s greatest conflicts. At the heart of each episode is LaRose’s famous challenge, “Find a need and meet it. Make a promise and keep it.”


Jimmy LaRoseThough his accomplishments are countless, LaRose cites his collaboration with Dr. Kathleen Robinson and their creation of New Guidelines for Nonprofits as the high point of his career. Robinson & LaRose spent a decade writing, researching, interviewing and compiling the data needed to establish a new course for charities who have the courage to go-to-scale for significant impact. Now in it’s third edition, New Guidelines for Nonprofits is divided into six sections:

  1. Network And Engage: Harness the Power of Differentiated Relationships
  2. Strong CEOs: Character, Competence, Courage, Vision, Actions and Achievements
  3. Build Financial Capacity: Secure Technology Equipment Facilities Working And Legacy Capital To Make Significant Impact
  4. Boost Capacity Secure: Opportunity, Risk And Change Capital For Significant Impact
  5. Evaluate Impact: Before During And After Strategic Growth Actions
  6. System Shock: Leadership Structures And Governance Cultures For Charities That Soar

Jimmy & Kathleen just released their 3rd Edition of New Guidelines including a 1,000 page compendium, Seven Video Trainers and a 200 Question Credentialing Exam allowing C-Suite Executives to secure their Certified Nonprofit Executive (CNC) Credential.

In closing, when asked about his more radical statements, Jimmy LaRose responds “Hyperbole brings attention to an issue, but our truths are based on field-tested university led research. Nonprofits that flourish are not led by Boards with a vision but rather by strong CEOs backed by Boards who support the CEOs’ vision. I’ve simply had the courage to say what everyone already knows. ‘THE EMPEROR HAS NO CLOTHES.’ It’s time for us to transform ourselves in ways that make all our dreams come true.”

Jimmy and his beautiful wife Kristi are citizens of the Palmetto State where they make their home in Lexington, South Carolina.